Fashion Clinic
Millimetre-precise tolerances and bespoke furniture in an ultra-luxury flagship store with international creative direction.
Retail
Vincent Van Duysen
2024
Avenida da Liberdade, Lisboa
About the Project
The Fashion Clinic on Avenida da Liberdade is one of the most demanding retail fit-out projects undertaken by Huître in Portugal. Under the creative direction of Vincent Van Duysen, the project created an ultra-luxury space dedicated to womenswear, fine jewellery and premium perfumery – each area bespoke-designed for brands with extremely rigorous international brand guidelines. The result is a flagship store where the customer experience is shaped by the space: proportions, textures, light and finishes planned down to the last detail.
Key Challenges
The level of detail required for the finishes in this fit-out project on Avenida da Liberdade is unparalleled in standard retail projects. Complexly shaped, bespoke pieces of furniture sourced from international suppliers demanded millimetre-precise tolerances during installation. Managing the site in the heart of Avenida da Liberdade, with fixed deadlines and multiple brands each with their own requirements, was an exercise in surgical coordination.