Bang & Olufsen
A new global identity for a luxury audio brand translated into an immersive residential concept.
Retail
2024
Cascais
About the Project
The Bang & Olufsen project in Cascais has redefined the standard for high-tech retail fit-outs in Portugal. Huître carried out a complete refurbishment of the retail space, creating a sophisticated residential concept that evokes the intimacy of a living room – the ideal setting to experience products renowned worldwide for their design and sound quality. The project integrated highly complex technological systems with luxury finishes, ensuring that the infrastructure remains completely invisible.
Key Challenges
The biggest challenge was to completely conceal a dense technological infrastructure – cables, amplifiers and demonstration systems – behind impeccable finishes. The project was carried out against strict deadlines for the shop’s opening, requiring surgical coordination between the audiovisual installation teams and the interior finishing teams.
