Hublot
Highly complex security systems concealed behind precision Swiss watchmaking finishes.
Retail
2023
El Corte Inglês, Lisboa
About the Project
The Hublot boutique at El Corte Inglés in Lisbon is a high-end watch retail fit-out project that demanded the highest standards of execution from Huître. The project brought the Swiss brand’s new global image to life in a space where every surface, texture and display system was designed to enhance the product experience. The interior concept combines contemporary materials with integrated presentation systems, creating an exclusive environment that reflects Hublot’s DNA of innovation and precision.
Key Challenges
Installing highly complex security systems – including state-of-the-art anti-theft technology and advanced video surveillance – without leaving any infrastructure visible was the main technical challenge. The location within a large, fully operational department store imposed extremely restricted working hours: night-time work, restricted access and rigorous coordination with the space’s management.
